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Your website is an incredibly powerful digital marketing tool. A well-designed website should build trust with your visitors, but a poorly designed website can often drive your potential customers away. Here are 8 things your website is missing that will help attract new visitors and keep them coming back!
What Do You Do?
Clear Navigation
Interesting Headlines
Content is King (Still)
Original Images
Call to Actions
Easy to Find Contact Info
Consistent Branding
What Do You Do?
This should come as no surprise, but visitors want to know what you do, and be able to quickly find information to help solve their problem. This can be a number of things, such as finding a product they like, learning about a new topic, or signing up for a subscription. Never assume potential customers know what you do, even if you think it’s obvious. You will want to clearly state what your company offers and how you can help THEM. Remember to keep your language customer-focused and use simple keywords that your target audience is likely searching for.
Clear Navigation
Your navigation is just as important as the content on your site. Don’t make visitors get lost in a bunch of sub-menus looking for information. List the most important information first and in a logical way that makes sense and is easy to follow. The more quickly someone can find the information they are looking for, the better.
Interesting Headlines
A headline is a natural attention-grabber and one of the first things a visitor sees when looking at news articles, social media, blog posts or search results. Headlines can not only be used for SEO, but also foreshadow what’s going to happen next. Not many people will read a body of content without first scanning the headlines to make sure it’s what they want to read in the first place. When creating a headline, include numbers, statistics, keep it brief, and make it as specific as possible.
Content is King (Still)
You’ve heard this a million times before – but that’s because it truly is king. Content is what will bring a visitor to your website searching for an answer. It’s important you are writing high-quality and engaging content that readers find interesting. Blog articles are a great resource – like the one you are reading right now :). Blogs also serve as a way to boost your SEO and build credibility. It’s best to write about topics you find enjoyable, as it will come more naturally and can be a fun way to engage your audience.
Original Images
Many people that first start out go to a stock image service and slap on some stock photos they find. It’s that easy right? Wrong! And worst of all, you now look like everyone else out there with the exact same images floating around the web. It’s going to take a bit more work, but it pays to be unique with your images! It’s okay to take some basic stock photos, then customize them to fit your needs, but make sure you are using your company branding so each image has an original look. There are plenty of services available online, including Canva, Pixelied, and Adobe Express (formerly Adobe Spark). If you are looking for complete customization, check out desktop software such as Adobe Illustrator or Photoshop.
Our recommendation (Pixelied)
Pro Tip: Use an image optimizing plugin such as WP-Optimize, that ensures images on your site are properly compressed and optimized for both speed and quality to save on load times.
Call to Actions
So now that you’ve thought about providing high-quality and engaging content, you’ll want to include clear call-to-actions, or CTAs, starting with your homepage and throughout your website as needed. Getting visitors to land on your website is only half the battle. Now think about what it is you want them to do and give them an action to complete. Do you want more email signups? Do you want them to purchase a product or add something to their cart? Whatever it is, it needs to be clear and concise in a few spots throughout your page.
Easy to Find Contact Info
There is nothing more annoying than a visitor trying to get in contact with a company and coming up blank. It’s important for your business to have a human element because people want to be able to relate to you, before they can buy a product or build trust. Make your contact information easy to read and find by including a dedicated contact page or footer with an email, phone number and any social media accounts you might use to communicate with your followers.
Consistent Branding
An important part of building trust is making visitors feel comfortable when visiting your website. When you think of your favorite brands, chances are you can remember things like colors, typography, wording, images and logos. Most importantly, you probably remember how that brand made you feel. Consistent branding is about the experience, and whether or not the brand is successful, it’s going to illicit some kind of emotion.
